There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site.
Let’s start from the top: Getting a high ranking on Google is a big achievement.
META Tags- Sorry, but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.
URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.
TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.